On 30th June, the UK Department for International Trade (DIT), the UK Advertising Export Group (AEG) and the Shanghai International Advertising Festival (SIAF) co-hosted the 2021 UK-China Business Networking Conference at the British Centre of the British Consulate General in Shanghai. Unilever, the international FMCG giant, Tmall, the city of brands, and more than 20 emerging brands attended the event and discussed how emerging brands can tell a good brand story and precipitate brand value to achieve sustained growth and internationalisation by focusing on the theme of ‘From China to the World, How to Help New Brands Grow Rapidly’.

英中商务交流会

Important Guests in Attendance

英国驻上海总领事 胡克定

Chris Wood, HM Consul-General Shanghai

英国广告从业者协会营销战略总监、 英国广告出口联合会主席 郝佳昵

Janet Hull OBE, IPA Director of Marketing Strategy

and Chair of UKAEG

上海国际广告节组委会执行秘书长 季华敏

Jaymin Ji, Executive Secretary-general, SHIAF

Keynote speech

Mr Fang Jun, Vice President of Data and Digital Development of Unilever China, delivered a keynote speech at the meeting, talking about Unilever’s use of its many years of experience in brand operation and strong resources to help emerging brands to rise quickly in the competitive market, enhance brand influence, and provide more in-depth cooperation space at the level of brand incubation, supply chain and so on.

英中商务对接会

Mr Fang Jun, Vice President, Data and Digital Development, Unilever China

Based on the strong data support, Mr. Wufeng, Director of New Consumption of Tmall Merchant Marketing Centre, shared in his speech the support from the level of platform traffic strategy and shared the example of brand ‘long red’, as well as more Chinese brands in the overseas market breakthrough related experience and cases, to help the new brand to complete the growth of brand power and commercial power.

Mr. Wufeng, Director of New Consumption, Tmall Merchant Marketing Centre

Round-table discussion

The conference also arranged three roundtable discussions, through which the Chinese and British sides discussed the development of branding。

Round-table discussion I

Elephants and Ants Dance Together in China’s Brand Innovation Era

Mr Fang Jun, Vice President of Data and Digital Development of Unilever China, Ms Ren Jiujin, Founder and CEO of Particle Mania, Mr Wang Taocheng, Founder and CEO of Guan Erge Brand, and Ms Kaye Chin, Founder of DEVIL&DETAIL, shared their experiences of operating new brands supported by Unilever Uchuang Incubator.

Round-table discussion II

Helping emerging brands to grow rapidly and how emerging brands can expand into the international arena

创意城市受邀出席活动并参与了圆桌讨论II，与CATLINK、Apus、Made in London、Across the Pond以及PingPong Digtal多方针对中小企业出海发展遇到的困境和机遇，以及围绕如何推动品牌快速成长并拓展国际舞台进行讨论。

Round-table discussion III

Trends of emerging brands and insights and predictions for going international

Gululu, Neolithic Unmanned Vehicles, Crowd, and Qumin, on the other hand, discussed brand trends and insights on and going overseas at the event.